So many ideas, so little time to think
Incy is a young business with an owner who literally fizzes with ideas. The issue was how to manage an overwhelming number of plans, as well as identifying the real revenue winners vs the soul-feeders.
We worked together to create a cohesive vision of the business, shifting time management to reflect the potential of the different areas, and making the different streams work together as efficiently as possible.
As Incy would say… YIPPEEE!
“Mentoring has turned my business around and given me the boost I needed. Danielle’s retail history means she understands every element of my business.” Els, Incy
A balancing act
As you can see from this image, Claire Gillo is an amazing photographer and she is busy developing two strong business brands: Claire Gillo Photography, and Salty Rose Weddings.
These businesses enable Claire to work independently to nurture her creative side, but it’s important they don’t steal time from her young family. So Claire needed help formulating a clear plan of action, to manage business growth that delivers consistent work without overwhelming her.
Small acorns…
Edith Knitwear is an embryonic brand which has huge potential. The young founder is combining her knitwear skills and training with a commercial understanding that is beyond her years. While small at the moment, this brand has big plans, and an owner who is so willing to learn and adapt.
We are so fortunate to be mentoring Edith Knitwear - checking in every quarter to discuss progress and plans. Most recently we looked at broadening the product range to increase reach and exposure, accessing support from our network that added industry specific expertise to the discussion
Keeping marketing simple
MyFutureHeat is a small home heating installation and servicing business in the Cotswolds. It was set up when its founder decided to retrain after a CV packed full of practical jobs, but lacking a sense of career. As he headed into his 50s he was keen to finally get a sense of stability and ownership of the rest of his working future.
His can-do attitude combined with classic South West warmth meant his business was going well from the start, and he was keen to build on this by looking at his marketing options. It was clear that word of mouth was spreading like wildfire in the area, so he could afford to keep his marketing simple. So we decided all he needed was a website with enough information that people could act on word of mouth to get more information as required. The key was to give it a more aspirational look than the typical home heating website. Potential customers are high end, so this is a website that reflects that and subconsciously demonstrates a respect for their homes and spaces.
MyFutureHeat is now so busy they are turning work away!